Use My Equity
UseMyEquity.ca creates educational content and advertising about home equity and mortgage options for Canadian homeowners. We connect people exploring their options with independent, licensed mortgage professionals — we do not provide mortgage advice, originate loans, or process applications.
What We Do
UseMyEquity.ca is a marketing and advertising company operating in Canada. Our business is the creation and distribution of informational content and advertising related to home equity and mortgage financing. We do not provide financial or mortgage advice of any kind.
We do not originate, arrange, negotiate, administer, or process mortgage applications or transactions. We are not a mortgage brokerage, mortgage lender, mortgage administrator, or mortgage dealer under any provincial legislation in Canada.
When someone engages with our advertising content and wants to explore their mortgage options, they are connected with independent, fully licensed mortgage brokerages. Those brokerages — not UseMyEquity.ca — are responsible for all mortgage advice, compliance, disclosures, and transaction processing under applicable Canadian law.
Important Notice
UseMyEquity.ca is a marketing company. All mortgage transactions referred through this site are handled entirely by licensed brokerages, regulated under the applicable Canadian provincial authority.
UseMyEquity.ca is not a mortgage brokerage, mortgage lender, or mortgage administrator, and is not licensed or regulated by FSRA or any other provincial mortgage regulator. Any mortgage transaction connected to this site is carried out solely by a licensed brokerage or lender, who holds sole responsibility for compliance with applicable mortgage broker legislation.
How It Works
We publish informational advertising
UseMyEquity.ca creates and distributes educational content and advertising about home equity options available through licensed Canadian mortgage brokerages.
Interested homeowners are connected
Canadians who want to explore their options through our content are connected with independent, licensed mortgage professionals for a proper consultation.
Licensed brokerages take it from there
All mortgage advice, applications, and transactions are handled exclusively by the licensed brokerage. UseMyEquity.ca plays no role in the transaction itself.
Privacy & Terms
UseMyEquity.ca collects only the personal information necessary to respond to inquiries. We do not sell, rent, or trade personal information to third parties. Any referral to a licensed brokerage is made with your awareness.
Use of this website constitutes acceptance that UseMyEquity.ca is a marketing company only. Nothing on this site constitutes mortgage advice, financial advice, or a solicitation to purchase a financial product.